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Tagged with: "variety film marketing summit 2011"
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Variety Film Summit panel: Box office poor indicator of films’ financial success
Ryan Kavanaugh, CEO, Relative Media Hollywood has always been the epitome of creative financing. Movies may gross hundreds of millions of dollars but no one sees any money. A panel at the recent Variety Film Summit helped shed some light on movie funding. The box office is not a horse race Nothing says success better
30.11.2011
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Lessons from the 2011 Variety Film Marketing Summit part 2: Marketing strategies
Going to the movies is expensive, especially if you have a family like I do. After adding up the cost of babysitting, dinner, tickets, popcorn and parking, I’m easily spending over $200. If consumers are expected to spend that kind of money, film marketers need to make a compelling argument for their movie. In part
02.11.2011
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Lessons from the 2011 Variety Film Marketing Summit: Part 1: Learning the ropes
A couple of weeks ago, Sam Margolius and I attended the second Variety Film Marketing Summit and came away with lots of great contacts and information. The attendees ranged from newbies like ourselves to film makers learning how to sell their movies to industry insiders, like our table-mates, Randy and Doug. They helped filter information
