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Tagged with: "utility in advertising"
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Just tell me what it does: Digital Bootcamp speaker argues for utility in advertising
The notion that calculated messaging can create emotional ties to your brand is outdated, according to Kip Voytek, SVP of communications and experience planning at Rapp Collins Worldwide. He argues in favor of showcasing product utility. Voytek, who will speak at the Boards Presents Boulder Digital Works Digital Bootcamp in San Francisco, wrote about the
