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Tagged with: "Neuroscience and marketing"
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SXSWi 2010 panel explains how neuroscience can inform buying decisions
During a panel discussion at the 2010 SXSWi festival, scientists and advertisers sought to explain the convergence of neuroscience and marketing. The straight-out-of-science-fiction discussion included the following presenters: Roger Dooley, Vice President of Digital Marketing, Hobsons Gary Koepke, Co-founder, Modernista Eric Kogelschatz, Senior Account Executive, Marcus Thomas Dr. AK Pradeep, President and CEO, Neurofocus Dr.
