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Tagged with: "film marketing strategies"
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Lessons from the 2011 Variety Film Marketing Summit part 2: Marketing strategies
Going to the movies is expensive, especially if you have a family like I do. After adding up the cost of babysitting, dinner, tickets, popcorn and parking, I’m easily spending over $200. If consumers are expected to spend that kind of money, film marketers need to make a compelling argument for their movie. In part