Tagged with: "advertising week"

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Advertising Week 2011 recap: Part 2

The sessions I attended during day two of Advertising Week 2011 were informative but nothing I hadn’t heard from day one. These sessions, especially the panels and round tables, did little more than affirm that we are indeed living in a social, multi-platform world in which advertisers can no longer simply talk at consumers. This

18.10.2011
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Advertising Week 2011 recap: Part 1

Advertising Week is a time when many of our clients learn about the next big thing, what they’ve recently missed out on, and what their clients need. The trend I noticed is that instead of generating new platforms themselves, agencies are looking at startup companies to discover new platforms and present them to their clients.

13.10.2011