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Category: News
News
CaT Conference panel discusses how physical interaction is driving post-digital media
The June 10 Creativity and Technology (CAT) conference in New York started off strong with a panel called Making it Work in the Post-Digital World. Despite the presumptuous title, the session did not signal the end of the digital era, but marked an emerging version of digital media that no longer exists solely on the
29.06.2010
News
Wiredrive NY holds mRSS integration workshop
Wiredrive’s Workshop Series continued Thursday, June 10, in New York as part of the city’s Internet Week 2010 tech conference. The workshop, graciously hosted at the offices of sound and music company Mophonics, was Wiredrive’s second workshop about media RSS (mRSS) integration since May’s Los Angeles event. In both events, Creative Director David Funkhouser and
27.06.2010
News
Digital discussion series debuts at 2010 AICP Next Show
The Digital Discussion Series was a new segment to the 2010 AICP Next Awards. MC Kevin Roddy, Chief Creative Officer at BBH, sat down with three influential advertising people to discuss the changing brand marketing landscape. Roddy was first joined by infamous Aussie transplant David Droga whose Droga5 marks the culmination of his stints at
15.06.2010
News
Audience twice chooses Nike Livestrong Chalkbot at 2010 AICP Next Show
New York, NY — The Association of Independent Commercial Producers (AICP) held their annual Next Awards Show Tuesday, June 8, at New York’s Museum of Contemporary Art (MOMA). The awards, now in its fourth year, examines outstanding marketing communications in five categories: viral/web film; integrated campaign; website/microsite; experiential; and product integration. In addition to honoring
13.06.2010
News
AICE announces 2010 award winners
Congratulations to those who earned this year’s top honors from the AICE! Winners were announced on May 20 during the award show gala in Chicago. Outside Editorial topped the evening with an impressive four awards, followed by Beast with two awards, while Radium and Optimus each snagged a Best Of regional award. For the complete
27.05.2010
News
Media RSS workshop covers integrating Wiredrive media into your website
A full house of developers and producers stopped by Wiredrive for a media RSS presentation about integrating Wiredrive reels into a website. Gourmet barbecue by catering and personal chef service Fairweather was served before Wiredrive Creative Director David Funkhouser and Web Developer Adam Portilla took the stage.
24.05.2010
News
Social soothsayers frame the future at Zoic salon series
Wiredrive and Zoic Studios co-hosted a discussion on Thursday, May 13 hoping to parse out some insights about the future as technology continues to shape the world around us. Zoic Studios Creative Director Leslie Ekker moderated a panel of experts from the fields of design, technology and sustainability. After a brief introduction from Wiredrive President
18.05.2010
News
Wiredrive profiled in agile development case study
In 2008, Wiredrive transitioned from the waterfall development lifecycle to scrum, which is a flavor of agile development. Our primary goal was to find a development workflow that would enable us to provide the best possible service.
12.05.2010
News
Just tell me what it does: Digital Bootcamp speaker argues for utility in advertising
The notion that calculated messaging can create emotional ties to your brand is outdated, according to Kip Voytek, SVP of communications and experience planning at Rapp Collins Worldwide. He argues in favor of showcasing product utility. Voytek, who will speak at the Boards Presents Boulder Digital Works Digital Bootcamp in San Francisco, wrote about the
